Ready for the next level

The new headquarters is set to host a proprietary Task Force Center, that will address the future of the tire industry. A powerful message that BKT is conveying to the market and an important building block in its leadership strategy.

Edoardo Seregni

Inaugurated on 5 April, BKT’s new European headquarters will remain in Seregno at the outskirts of Milan, but within a building that has been completely renovated. In fact, we can even say revolutionized. It is not just about design, BKT https://www.bkt-tires.com/en also wants to convey a powerful message to the market. The company’s goal is the coveted “Next Level”, the code name coined by BKT for its strategic project to conquer leadership. And this inauguration is merely a great and historic step in that direction. “Creating our new headquarters is more than just an architectural project, for us it also has an underlying strategic meaning” explains Lucia Salmaso, CEO of BKT Europe. “We are constantly striving to increase our presence and market share in Europe and, above all, to get closer to our European OEM customers. Our goal is to permanently strengthen the presence of the BKT brand with Original Equipment Manufacturers (OEM), and we know how to achieve it. We have already opened many doors with our Aftermarket references and continue forging ahead with new opportunities. Our new headquarters has a key role in this regard. We will now be much stronger than we ever have been in every area and every segment in Europe. Agriculture, industry, earthmoving, mining, port handling activities, gardening and ATV. Now that we have one of the most complete ranges on the market and an increased production capacity thanks to our most recent Bhuj plant, we are ready to grow.” The European market has proven to be essential for the company, representing 50% of BKT’s turnover, which surpassed $900 million at a global level last year.

The new offices span an extensive space of 500 m², optimized for the different areas of expertise: technical interventions, logistics, original equipment management, marketing and corporate management. An extremely rational and organized setup for the 15 individuals in our BKT Europe team. The new, larger warehouse, which was built to consolidate the decentralized ones previously located at other sites, is now in the same structure to refine the logistics flow. The new structure also houses BKT Space, a unique information and technology center for specialized tires that has already proven itself to be a major competitive difference-maker. There is nowhere else in Europe with a similar center, equipped with an auditorium and training facilities for up to 50 people, perfect for organizing conferences, technical meetings and small events. With this incorporation, BKT has built an authentic Task Force Center to address the present and, above all, the future. We cannot overlook the fact that BKT’s strength comes from the team spirit pervading everything the company does, by actively and continuously involving all its partners, distributors, customers and retailers. BKT Space is dedicated to all of them, to be used freely and independently as a highly specialized Off-Highway tire center. “We are at a watershed moment,” states Rajiv Poddar, Joint Managing Director of BKT. “Here we can embrace market challenges and launch them all in turn. Our very first aim is to understand the priorities and needs of our customers. We will be able to do it best at this new space, a totally innovative and technological work environment that we will use to demonstrate that we are capable of measuring up and even more. We will prove that we are ready to reach the ‘Next Level’.”

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