R4 Autonomous Robot and T7.340 HD tractor showcase advanced agricultural technology and design.
For the third year running, New Holland participated in Motor Valley Fest, joining some of the most innovative vehicle development firms, giving visitors insight into the advanced engineering and technologies behind its latest developments.
Organized by the Motor Valley Association from May 28-31, Motor Valley Fest took place in and around Modena, Emilia-Romagna, the heart of Italy’s automotive industry.
New Holland has deep roots in the region, with origins closely linked to Emilia-Romagna’s long-standing tradition of mechanical engineering and industrial innovation. Originating in this region, FiatAgri is a core element of New Holland’s rich history and played a key role in shaping both the brand’s engineering DNA and its approach to high-performance, reliable machinery. Today, the region is a global centre of excellence for engineering, design, and advanced manufacturing that forms an innovation ecosystem.
At Motor Valley Fest two leading examples of innovative New Holland developments took center stage.
• The hybrid autonomous R4 robots enable the automation of key tasks in vineyards, orchards and specialty crops, addressing labor shortages and environmentally friendly food production challenges. The R4 showcases New Holland’s expertise in automation and AI, using app based control supported by GPS, LiDAR and vision cameras.
• The T7.340 HD tractor combines 340 hp, compact dimensions and advanced digital intelligence, delivering a benchmark power-to-weight ratio, high mechanical reliability and a strong level of automation and connectivity. Designed to maximize productivity in the most demanding applications, it ensures efficiency, operator comfort and continuous operational performance.
