Massey Ferguson has revealed its vision of the future to visitors at Agritechnica 2019, with its MF NEXT Concept tractor.
It not only looks different, the NEXT Concept is unique – presenting an eye-catching glimpse of where Massey Ferguson’s straightforward and dependable tractors could be heading in the future.
Massey Ferguson has chosen its striking livery and styling as a tribute to the 50th Anniversary of the first man on the moon. Initially viewed as virtually impossible at the time, this amazing feat was made possible by a team of pioneers who achieved the impossible. “With the lunar landing, 50 years ago, human beings changed their perception of what is possible and what is not.
That small step on the moon, overcoming an apparently insurmountable challenge, sparked a whole new era of more powerful and different thinking,” says Thierry Lhotte, Vice-President and Managing Director Massey Ferguson Europe & Middle East. “With the MF NEXT Concept tractor, Massey Ferguson presents its dynamic future designs. It is a Concept that embodies Massey Ferguson’s DNA and our vision to make tractor technology accessible, easy-to-use and affordable to the most farmers around the world,” explains Mr Lhotte. Massey Ferguson recognises that the level of technology in farming operations will increase.
There will be demand for more or less advanced level of autonomous vehicles. “Massey Ferguson will employ the possibilities of new technologies present to make its products more straightforward, intuitive and easier to operate to drive up productivity and efficiency, while making them accessible to the most farmers around the world,” says Francesco Murro, Director Marketing Massey Ferguson Europe & Middle East. “The MF NEXT Concept shows how we intend to shape this future. It takes thinking to the NEXT level of human interaction with machines and how equipment will interact with the operator, soil and crop to produce more with less, in a sustainable way,” he adds.
