Trends

MARKET

South Africa, a door towards the future

DEVELOPMENT OF THE DOMESTIC DEMAND DUE TO INCREASE OF THE STANDARD OF LIVING AND POPULATION GROWTH, INCREASE IN TRADES, AND IMPORT OF AGRICULTURAL EQUIPMENT EQUAL TO 80%: THE DOMAIN OF RURAL MECHANIZATION LOOKS FORWARD TO SOUTH AFRICA, THE FIRST AGRICULTURAL POWER IN AFRICA.

South Africa is the first agricultural Power in Africa and the front door of most products and consumer goods destined for Countries in austral Africa, which use its logistics and distributive facilities as…

TRENDS

The market is now

Anticipating what is coming, taking advantage of opportunities, investing in research and knowing how to listen to clients (i.e. the manufacturers of agricultural machinery) and end users. This is the winning recipe of the ADR Group which, in 2014, celebrates 60 years of being in business, marked by internationalisation and the best Made in Italy brand.

Roberto Airoldi, Sales Director, Flavio Radrizzani, Chairman of the Group, Sergio Frigerio, Head of Research and Development. The evolution of agricultural mechanisation, which has produced a progressive increase in the mass and performance…

A New Farmer

This Generation of farmers is transforming the way the world is farmed and is demanding the most appropriate tractors, harvesters and equipment. That was the message from Thierry Lhotte, Vice President of Sales…

Once upon a time

This year marks the 70th anniversary of the founding of BCS. It was 1943 when engineer Luigi Castoldi designed and built his first motorized mower in his little workshop in Viale Mazzini, in…

The latest jewels in range

  Avant-garde engines, equipment and technologies… The best age for being more dynamic and creative than ever? 40! This is concretely demonstrated by Faresin Industries, the Breganze (Vicenza- Italy) company that is leader…

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